Lovingly Florists: multi-channel campaigns across a US florist partner network

The engagement

Taurus Nueva partnered with Lovingly Florists, a US-based platform serving an independent florist partner network, to design and execute digital marketing campaigns that amplified their reach and supported partner growth across paid advertising, email marketing, and social media.

What we shipped

• Paid acquisition campaigns across Meta and Google, segmented by partner geography and seasonal demand.
• Lifecycle email programs for partner onboarding, retention, and seasonal pushes (Mother's Day, Valentine's, Christmas).
• Organic social strategy with content frameworks individual florists could adapt for their own storefronts.
• Cross-channel reporting rolled up by partner cohort, not just by channel — so the platform could see who the campaigns actually helped.

The result

• Multi-channel campaigns running across paid, email, and social
• Lifecycle email programs in production for the partner network
• Cross-channel reporting rolled up by partner cohort, not just by channel

What we'd do next

Co-op ad spend tooling so individual florists can layer paid budget on top of platform campaigns without managing two ad accounts. Partner-side analytics so each florist sees the channel mix that's working in their zip code.